Identity Tags feature

Identity Tags

What is microchipping?

As of 6th April 2016, it is a legal requirement for all dogs to be microchipped and records kept up to date. Please visit if you need to ammend the records.

A microchip is a pet identification method involving an integrated circuit placed under the skin of a dog, cat, horse, or other animal. The pet microchips are about the size of a large grain of rice.

Pet microchips contain no internal power source so will last for an extremely long time. They are designed so that they do not act until acted upon and they are inert so they won't be rejected by a pet's body.


The implantation of the chip is a quick and relatively painless procedure that should not hurt much more than a vaccination. In the case of dogs and cats this would be done just behind their shoulder blades by a qualified implanter using a special pre-packed sterile needle.

After that, there's nothing else to do - your details along with those of your pet will be registered with Petlog's Lost and Found Pet Service automatically by your implanter. If your pet goes missing, most vets, animal charities and local authorities have microchip readers, so if someone hands your pet in, they can read the chip's 15 digit code and contact the Lost & Found Pet Service.



Identity Tags

It is a sad fact that thousands of pets go missing every year and are not returned to their owner because they have no form of identification. As animals cannot speak for themselves, it is extremely important to know that they are properly identified so that if lost, when found, they can be returned to their relieved owner as quickly as possible. The Control of Dogs Order 1992 mandates that any dog in a public place must wear a collar with the name and address of the owner engraved or written on it, or engraved on a tag. Your postcode is optional but we would strongly advise that you include it. Your telephone number is also optional (but advisable).

You can be fined up to £5,000 if your dog does not wear an identification tag.


  • Dogs used on official duties by the armed forces, HM Customs & Excise or the police
  • Dogs used for sporting purposes and packs of hounds
  • Dogs used for the capture or destruction of vermin
  • Dogs used for driving or tending cattle or sheep
  • Guide Dogs for the Blind
  • Dogs used for emergency rescue work

There are many different connotations that you may wish to adopt to ensure that the information on your pet's tag ensures that they can be returned to you as quickly as possible if they stray. Some people feel the need to display the dog's name on the tag as a useful assistance if the dog should be found, while others feel this could be used in a more negative way, if a dog should be stolen. It is also difficult sometimes to display the whole address and telephone number on a small 1 inch tag. Therefore as your postcode relates to a section of houses in one particular road. If you then add your house number this can accurately identify your address.